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For decades watches indicated luxury and personal taste, and as an investment, it is easy to understand and track it in comparison to other collectibles. Rolex, Cartier and Omega are the most famous brands where limited editions get higher resale value. The luxury watch collection is growingly becoming a hobby of the upper middle class and high net worth individuals of growing economies like China, Africa and the Middle East, as a part of fashion signifying social status. Rolex is the most well-known brand where the price of certain models increased from $20,000 to $50,000. American business magazine, Forbes ranked Rolex No.64 in the world’s list of the most powerful global brands.
The Knight Frank’s luxury index finds the ROI on time machines increased 73 per cent in 10 years creating a boom in demand. The vintages machines are most sought after, especially, the ones from the First World War to 1960s, that are part of the rarest collections. The popularity of such watches is not going to change anytime soon as the investors have been achieving higher prices in the emerging on the second-hand market.
The popular brands and their limited edition models form an exclusive asset class. The price is not just determined by scarcity but also by the clockwork, design, and the emotional value attached to it. Watches owned by celebrities, athletes and famous film personalities get higher resale value. However, investors should carefully consider all the pros and cons of investment before making a decision. The value of these timepieces fluctuates and damaged ones may not get the estimated value
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