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Rolex SA is a Swiss luxury watch company and its subsidiary Montres Tudor SA create, produce, distribute and service wristwatches that are sold under the Rolex and Tudor brands. Originally founded by Hans Wilsdorf and Alfred Davis in London, England in 1905, Rolex moved to its base now in Geneva, Switzerland in 1919.
American business magazine, Forbes ranked Rolex No.64 in the world’s list of the most powerful global brands. Rolex is one of the largest single luxury watch brand, producing around 2000 watches a day, with 2012 estimation revenues of $2.7 billion. This company is owned by the Hans Wilsdorf Foundation, which is a private family trust that doesn’t pay any corporate tax.
Alfred Davis and Hans Wilsdorf found the company Wilsdorf and Davis which eventually led them becoming Rolex SA in London, 1905. The company’s main commercial activity at the time came from importing Hermann Aegler’s Swiss movements into England and placing them in high-quality watch cases made by Dennison and others. The wristwatches were first sold to jewellers, where they put their own names on the dial. The earliest watches made by Wilsdorf and Davis were usually hallmarked with ‘W&D’ inside the case back. By 1908, Wilsdorf had registered the trademark ‘Rolex’ and opened an office in La Chaux-de-Fonds, Switzerland. ‘Rolex’ was then registered in November 1915.
Rolex is one the most well-known luxury watch brand in the world. Over the years it is clear how the prices of Rolex watches have increased costing around $20,000 to $50,000.
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