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Mobile apps are important for companies as it helps businesses in improving productivity. Such software avoids the need for paperwork, especially, with daily job sheets, risk assessment and safety forms in offices. Most of the mobile devices have pre-installed web browsers, emails, calendar, and other media or no-media software applications. Some of these pre-installed ones can be removed, while, apps that are not pre-installed can be brought from various platforms such as the app store. These software programs are becoming more interactive and compatible with multiple screens and platforms, and can be used to serve - news, music, T.V, games, directions where the 50 per cent of 2018 internet traffic is related to such downloading and the trend is expected to grow in future.
Initially these programs were operated by the owner of the mobile operating systems, like Apple, App Store, Google Play and many others. Apps that cost a customer a specific amount tend to distribute a percentage, roughly between 20-30%, to the provider, such as iTunes, with the rest going to the producer of the app. The exact same app may have a slightly different cost on another mobile device. A Chinese e-commerce company called Alibaba Group Holding (NYSE: BABA) hold the records for the world’s largest IPO and was one of the big companies that invested around $200 million into the app.
Companies are increasingly investing in such software as it can streamline business activities and enhance the customer experience. Amazon continues to invest in expanding its business beyond display ads to mobile shopping apps for improving brand opportunities as its growth decelerated in the last quarter of 2018. The mobile first working environment is crucial to reduce staff pressure as it helps in improving employee retention where the employee can work remotely and effectively outside the office.
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