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Mobile apps are software applications that are intended to run on any given mobile device, for instance smartphones or tablet computers. Most of these devices tend to already have pre-installed software as they were more than likely sold with various other apps bundled. This software may include web browsers, email, calendar, apps for purchasing music, and other media or no-media apps. Some of these pre-installed apps can be removed if wished to be by the owner of the device. This can be done via a simple uninstall process, thus leaving the device with more storage spare for other uses. Software’s that do not allow this to happen can still be removed by rooting them out.
Apps that are not pre-installed can be brought from various platforms such as the app store. Apps began appearing in around 2008 and are usually operated by the owner of the mobile operating systems, like Apple, App Store, Google Play and many others. Some of the apps of the stores may be free of any cost whilst others may cost a certain amount. Apps are usually downloaded from the store to the device it is functioning on although they can also be downloaded to laptops or computers. Apps that cost a customer a specific amount tend to distribute a percentage, roughly between 20-30%, to the provider, such as iTunes, with the rest going to the producer of the app. The exact same app may have a slightly different cost on another mobile device.
Mobile apps have become increasingly more useful and demanded by audiences on their mobile phones. A comScore study showed that in May 2012 that around 51% of mobile subscribers used their apps for more than simply browsing the web on their devices. Mobile apps have provided audiences with many different types of apps for various different uses such as news, music, T.V, games, directions etc. and are increasing the role within healthcare.
Mobile apps are of such high demand when it comes to investors wanting to invest in certain apps. This demand was clearly evident in May of 2015 where the new app Snapchat, which is a photography sharing app that allows users to share and send photos for a given amount of time, announced that it had raised around $537 million in new financing. The app was of such high demand that investors were accepting common stocks over preferred shares and was willing to undergo voting rights, downside protection and the right to be paid before any other shareholder as the investors were to interested in financing in Snapchat itself. A Chinese ecommerce company called Alibaba Group Holding (NYSE:BABA) hold the records for the worlds largest IPO and was one of the big companies that invest around $200 million into the app.
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