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Many small businesses are diverting their resources to areas like mobile marketing where the buyers instantly connect with the seller, make a purchase and then, may disappear. Mobile apps are not just a trend; it is a necessity for companies to invest in such developments.
A report found 42 percent of the small businesses invested in their own mobile development projects, and 30 percent planned to invest in creating an app.
Some enterprises find such developments unnecessary and expensive, but it has actually proven to be very useful in attracting new customers and in increasing sales, especially, in the retail sector.
The report published by Statistica found, in 2017, shopping was the top action of the consumers' activity list on mobile, where one of the highest profits was earned by the shopping apps, where the user session over the year increased 54 percent.
Mobile applications have an important role as they offer shopping centric experience with unified developmental support for multi-device channels offering multiple layer security.
A report by firm Okta claims 61 percent of the global digital firms invested in blockchain and 68 percent on AI. Companies are spending on digital transformations to meet the latest competition where the young buyers are comfortable with mobile shopping.
Millennials seek things and knowledge of everyday use online, but several top firms are not prepared for such mobile compatible revolutionary technologies, which will determine their future business operations.
The key requirement of an e-commerce business is to have a safe transaction over the internet. The concept of online business was started in the 1960s, where advertisements, business products, and their functionalities were posted on shopping channels that offered secure opportunities for business developments.
These days the enterprises are working towards integrating several digital features to engage buyers who are growing exceedingly with new developments in the mobile applications.
The current market is mobile-driven which provides a customer-friendly shopping experience to the buyers. Research states 70 percent of the buyers expect a personalized experience from the brands, and mobiles provide a perfect way to deliver it,
Where the firms can make personalized communication with the customers and engage in real-time development of strong long-term relations using technologies like a push notification, offering short duration discounts or new offers.
Some such firms get the opportunities to target new geographical regions through apps. Some firms are not just investing in going mobile but also in blockchain to increase transparency in their transactions.
Recently, Amazon introduced blockchain-as-a-service to allow users to create their own networks, make use of decentralized applications and smart contracts. Major competitors of Amazon have already launched Baas in their own services like Microsoft Azure and Oracle.
Alibaba and Huawei are preparing to enter the market with the new features. However, the growth in such technologies increases concerns about cybersecurity where there exists a need to prepare for the uncertainties to prevent a slowdown.
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