Ralph Lauren steps up Instagram game, tops holiday sales forecasts
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(Reuters) - A marketing blitz involving supermodels and Instagram helped Ralph Lauren woo more customers and report another quarter of better-than-expected sales and earnings, sending its shares up over 12 percent on Tuesday.The 50-year-old luxury retailer, known for its preppy Polo shirts, spent about 18 percent more on marketing during the December quarter when compared with a year earlier, sponsoring fashion events and hiring supermodels and actors to promote its brand on Instagram.Victoria's..