Ralph Lauren beats holiday sales estimates as marketing push pays off
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(Reuters) - An advertising and marketing blitz that involved celebrities and social media helped luxury retailer Ralph Lauren Corp woo more customers and post another quarter of better-than-expected quarterly results, sending its shares up 11 percent.The 50-year-old retailer, known for its preppy Polo shirts, spent about 18 percent more on marketing during its third quarter, sponsoring fashion events and hiring supermodels and actresses to promote its brand on Instagram.The company hired..