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A mobile app is important for business as it allows the firms to communicate with the clients 24X7. Mobile-first solutions have helped companies diminish a multitude of barriers with new customers as the software enables the companies to reach their target audience directly.
Features like alerts, notifications, subscriptions, memberships, reviews, and feedback allow the client to get continuously in touch with the business.
Mobile provides the technology to allow people to shop, communicate with friends and enhance productivity for growth. Such a device supports fast and easy communication anytime.
A recent survey found over 400 companies had more than 50 percent growth in the sale, where over 40 percent revenue increased with the use of smartphones. Mobile has become an important part of the modern digital world.
The first mobile was launched in 1973 and then it started an evolution where the device was designed in different shapes and sizes.
The first phone was able to provide a talk time of 30 minutes where more than 8 hours of standby time was required. Since then the device has incessantly evolved where texting tops the activities conducted by users on an everyday basis.
Smartphones are accessible to buyers living in remote areas. The ease of use allows people to make use of the digital features effortlessly where they can search for products and place an order for it online.
The features allow the firms to have global reach where they can get customers from different parts of the world to gain growth.
A well-developed application eliminates the requirement for traditional advertisements as the firm can create software that can be downloaded through the app store where the prospective customer can reach new buyers through searches.
Companies can invest in such developments as it provides a support desk, geo-targeted advertisement, and real-time chat or customer service through a virtual assistant.
People can buy the product, conduct online transactions, get offers/discounts, view the FAQs before buying, and access the help desk or virtual assistant to ask questions.
Integrated live chatbots can reply to several business-related queries to provide complete customer support. In general, the latest features improve visibility and help to build brand recognition where the buyers can gain access to the site anytime without any restrictions.
A social platform can be used to promote the app where the social features on the app like in-app messaging, comments, posts, likes, and others can ensure better interaction with interested parties. It improves customer engagement and promotes the sale of products.
It is also found that companies can overcome the barriers (like Uber and Monzo) to have driven customer expectations and are growing, while, the expectations of customers are becoming more challenging and companies are allocating more budgets to new features chatbots, and messaging.
Some of the key challenges in deploying such app are - integration of mobile platforms into the present architecture and the speed of ROI.
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