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The best of rubies jades and sapphires are mined from Myanmar, and the country is also growing as one of the leading value added gem markets. Pakistan holds vast reserves of Kashmir sapphires, emeralds, rubies, topaz and is exporting jewelleries of millions of value of the US, China, UAE and UK. India is, historically, known for cutting and polishing gemstones, brought from Afghanistan, Thailand or Hong Kong. The stones are made into jewelleries and are auctioned in the city of Jaipur. One of the biggest gemstone auction hub of the world is in Hong Kong, which showcases gemstone studded jewelleries for buyers from China, US, Europe and Middle East. The buyers from China have been investing in green jadeite, since 20th century.
Thailand is known for mining and processing gemstones, and 80 per cent of the global sapphires and rubies are processed in the small city of Chanthaburi.
Sri Lanka is becoming a hub of gemstone trade as its islands hosts some of the best sapphires, topazes and amethysts, and these are sold at local markets.
The demand for colored gems is growing in global markets, where the new wedding rings are studded with sapphires, emeralds, rubies and spinels, and are preferred over colourless rings. The highest demands for such jewellery could be seen in China in the last decade. Currently, the economic and trade issues, and low spending has led to drop in demand. The impact is more on the middle tier buyers who invest in the range of $1,500 to $2,000 on jewellery, whereas, the demand in the high end market is still very high. The lower-end buyers are doing well in many markets, where people are investing in not so popular stones such as blue topaz, amethysts and spinels, instead of, sapphires and diamonds.
The diamond market is led by a few established brands but the colored stone jewellery market involves a number of new brands.
The growing demand of branded jewellery
Digital marketing strategies involve the use of brands for drawing customers. Buyers are identifying brands and becoming prominent customers at the online jewellery stores. Also, the customer demand is increasing through social media and other platforms. Some retailers claim buyers love to buy products that suit their image and new online offers involve technologies and services to test products before buying. People talk about brands and share their experiences / reviews about the retailers. Many develop a close relationship with the brand, as the buyers can go online, look for the presentation of the brand and invest.
Brands are growing across continents e.g. the brand such as Les Georgettes is from France and grew across Australia, with the group Renaissance Luxury. If the brand has been able to deliver as desired, clients will stock its products. Retail buying is still popular as the customers feel the interaction with service provider is engaging, also, the services based on buyers’ personal choices can increase the chance of sale.
To know more about rare gems / spinels, check 99 Alternatives at (http://www.99alternatives.com).
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