YouTube goes after more TV advertisers with new programme
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(Reuters) - Alphabet's Inc YouTube on Tuesday launched a new programme to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue at a time when brands are slashing budgets due to the coronavirus pandemic.The programme called YouTube Select will let brands buy ads that will reach people watching on their TV, whether they are streaming individual YouTube videos or watching YouTube TV, the company's live TV service. Since..