Why a ban on Vaporfly shoe could boost Nike's bottom line
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(Reuters) - A controversy over Nike's hyper-advanced Vaporfly shoes that some say give runners an unfair advantage could boost sales, especially among amateurs hoping for more spring in their step who would not be affected by any ban."Controversy is good for sales," said Matt Powell, senior sports industry adviser at NPD Group. "Nike has not made a lot of pairs here, so (there is) no real financial impact. Amateur runners can still run in these shoes."The running world is waiting for word from..