Philip Morris' life insurer Reviti looks to Japan's vaping market
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(Reuters) - Philip Morris' new UK life insurer, Reviti, is looking to take its "get a discount if you vape" model to Japan, where the tobacco giant has a more than 70% share of the heat-not-burn market.Reviti Chief Executive Dan Pender told Reuters that the insurer was spending time looking at the Japanese market because it has a significant number of people who smoke and boasts many vaping products. "We think the Reviti proposition would work extremely well for Japanese consumers," he said...