No-frills no longer: GM's China brand Baojun attempts a major makeover
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LIUZHOU, China/BEIJING (Reuters) - By many measures, General Motors' China brand Baojun has been an exceptional success story, growing at breakneck speed by selling low-cost no-frills vehicles in smaller cities and rural areas. But as Chinese consumer tastes shift away from basic and affordable, Baojun is engineering a different image for itself - launching mid-market models that will sport a redesigned logo and be sold through new or revamped showrooms.The move is aimed at ensuring Baojun has..