Lufthansa to create holding structure, manage core brand separately
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FRANKFURT (Reuters) - Germany's flagship carrier Lufthansa is planning to adopt a holding structure and manage its core brand separately, it said on Wednesday, following pressure from investors to simplify its operations to improve efficiency.Patrick Staudacher, who is joining the airline from Boston Consulting, will look after the Lufthansa brand's strategy and finances, Lufthansa said. "The appointment is also being made against the backdrop of the planned legal independence of the Lufthansa..