IKEA new CEO targets 'even more affordable' furniture as habits shift

STOCKHOLM (Reuters) - IKEA named insider Jon Abrahamsson Ring to succeed Torbjorn Loof as chief executive of the world's biggest furniture brand on Tuesday as it adapts to seismic shifts in shopping. Abrahamsson Ring told Reuters that he was not planning any changes to the strategy under Loof, 55, with affordability, accessibility and sustainability at the top of his agenda."With a new IKEA direction and a solid franchise system in place, it's a good time for Torbjorn to hand over..