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Ferrari looks to capitalise on brand name as it promises faster growth

FILE PHOTO: New Ferrari Portofino is displayed during the Frankfurt Motor Show (IAA) in
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MILAN (Reuters) - Strong sales of Ferrari's Portofino and 812 Superfast models enabled the Italian luxury carmaker to raise its outlook on Monday, with a new brand strategy promising even more growth.Ferrari's Milan-listed shares rose as much as 7.4% to an all-time high of 155.15 euros after it reported "solid" third quarter results and signalled a strong year ahead.The 'Cavallino Rampante', or..
Date Published: Nov 04, 2019
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