BMW picks insider Zipse as CEO to catch up with rivals
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FRANKFURT (Reuters) - BMW has named Oliver Zipse as its new CEO, hoping the "decisive" company lifer will help the automaker regain its edge in electric cars and win back the premium market lead lost to Mercedes-Benz under his consensus-seeking predecessor. Zipse, 55, joined BMW as a trainee in 1991 and served as head of brand and product strategies and boss of BMW's Oxford plant in England before becoming board member for production.The German company said he would become chief executive on..