Big products, big challenge: IKEA brand owner invests in logistics
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STOCKHOLM (Reuters) - The owner of the IKEA furniture brand expects sales to grow this fiscal year as online trade expands, but profits will be tempered by increased investment as the brand battles web specialists like Amazon and Made.com.After decades of rapid growth the world's biggest furniture brand is battling to adapt to new shopping habits and the rise of online rivals, while trying to maintain its hallmark affordability amid high raw material and other costs.As a result of the online..