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Alibaba praised by China's gay community for ad recognising same-sex couples

A logo of Alibaba Group is seen at the company's headquarters in Hangzhou
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SHANGHAI (Reuters) - Online gay communities in China are lauding e-commerce giant Alibaba Group Holding Ltd for releasing a subtle ad that appears to feature a gay couple returning home for the Lunar New Year.In the 20-second spot, a young man enters his home and introduces a male companion as "Kelvin" to his mother. The camera cuts to a father figure leering at the couple with suspicion, and then..
Date Published: Jan 09, 2020
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