Adobe, Microsoft to take on Salesforce's marketing software, with LinkedIn as a weapon
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SAN FRANCISCO (Reuters) - Adobe Inc and Microsoft Corp are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com Inc, they said on Tuesday.Adobe and Microsoft hope to make it easier for users of Adobe's marketing software to find and target teams of potential customers for business goods on LinkedIn, the social network owned by Microsoft, they said at a conference in Las Vegas. If an Adobe customer is selling medical equipment to..