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Click fraud

Paid promotion is important as it gets your name out there, and you can get buyers through it. PPC is one of the biggest online advertising models where hundreds of sites like Facebook, Bing and Google publish ads, and it gives higher search volumes. 

Most such sites have a built-in system to monitor fake visitors, but there is no way to prevent it entirely. Such platforms can identify and analyse data, but search engines allow most ads because they require it to maximise profits.

In PPC, the business pays the host for the clicks, and it provides an easy method to deliver your business to the customer who can make purchases by clicking on the links in the ads. 

However, sometimes fraudulent activities can lead to automatic clicks without a genuine customer visit. One can identify it by looking carefully at the number of impressions in search results.

How To Identify Bogus Clicks?

  • If you witness an extraordinarily high number of responses compared to previous posts and if the conversion rate is low. It would help if you compared the conversion rates and bounce rates to assess the authenticity of clicks. 

  • If the page views are less than impressions, it shows bogus visits. Also, an increase in clicks from the same address indicates fraud.

  • If the publisher determines it to be a fraud, they often credit the user's account with the number of such clicks. But if you suspect other forms of issues, report them to the concerned authority.

Date Published: Sep 13, 2023

Types of fraud

A-Z of fraud

To help understand which fraud you've been affected by, we've categorised them into an alphabetical list.

What is fraud and cyber crime?

Cybercrimes can be of two types. First, it can be cyber dependent, where the fraudsters use online devices to convince the victim to accept their offers.

Advance fee fraud

If you are trying to get a loan for a house or a car, they ask to meet the provider to get the financing arrangement and pay the finder's fee in advance.

Corporate fraud

Corporate frauds can be complicated, committed either by the firm or an individual. Nevertheless, it mostly involves cheating where the employee or the firm.

Individual fraud

There are many types of individual frauds related to advance fees, investments, insurance brokers, bogus tradespeople, Ponzi schemes, pension liberation.

Online fraud

Hence the number of cases of online fraud is increasing each year, and most such cases include – account takeover, direct frauds, or scams related domain names.

Identity fraud and identity theft

The criminal uses the stolen identity of another person living or deceased to conduct unlawful activities like obtaining goods or services in another's name.

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