Click fraud

Paid promotion is important as it gets your name out there, and you can get buyers through it. PPC is one of the biggest online advertising models where hundreds of sites like Facebook, Bing and Google publish ads, and it gives higher search volumes. 

Most such sites have a built-in system to monitor fake visitors, but there is no way to prevent it entirely. Such platforms can identify and analyse data, but search engines allow most ads because they require it to maximise profits.

In PPC, the business pays the host for the clicks, and it provides an easy method to deliver your business to the customer who can make purchases by clicking on the links in the ads. 

However, sometimes fraudulent activities can lead to automatic clicks without a genuine customer visit. One can identify it by looking carefully at the number of impressions in search results.

How To Identify Bogus Clicks?

• If you witness an extraordinarily high number of responses compared to previous posts and if the conversion rate is low. It would help if you compared the conversion rates and bounce rates to assess the authenticity of clicks. 

• If the page views are less than impressions, it shows bogus visits. Also, an increase in clicks from the same address indicates fraud.

• If the publisher determines it to be a fraud, they often credit the user's account with the number of such clicks. But if you suspect other forms of issues, report them to the concerned authority.