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Click fraud

Click fraud is when a pay-per-click online advert is deliberately clicked on in order to inflate a company’s advertising bill.

Pay-per-click adverts are online adverts that company’s can pay for. Every time a company’s link is clicked from a pay-per-click advert, the company is charged. When their pay-per-click advertising limit is reached, their adverts and links are no longer displayed.

Victims of click fraud are therefore paying for advertising that is not being properly used.

Click fraud can be done manually, by an automated script or a computer programme that can imitate the actions of a real person.

Fraud has been committed if money has been lost.

How to report it

If Fraud has been committed report it to Action Fraud. For more advice and to raise any concerns, contact the Office of the Public Guardian.

See also:
Market manipulation
Anti-competitive behaviour
Corporate fraud

Source - Action Fraud

Date Published: Nov 13, 2019

Types of fraud

A-Z of fraud

To help understand which fraud you've been affected by, we've categorised them into an alphabetical list.

What is fraud and cyber crime?

Fraud is when trickery is used to gain a dishonest advantage, which is often financial, over another person.

Advance fee fraud

Advance fee fraud is when fraudsters target victims to make advance or upfront payments for goods, services and/or financial gains that do not materialise.

Corporate fraud

Corporate fraud can be any fraud committed against a business.

Individual fraud

Individual fraud could be any fraud that targets a person directly. Individual frauds can differ from frauds affecting businesses and other organisations.

Online fraud

Some fraudsters rely on the internet to commit their crimes. Learn about some different types of internet frauds that and how to protect yourself and get safe online.

Identity fraud and identity theft

Identity theft is when your personal details are stolen and identity fraud is when those details are used to commit fraud.
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