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TV networks emerge as obstacles on YouTube's hunt for ads

FILE PHOTO: Silhouettes of mobile device users are seen next to a screen projection of Youtube
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SAN FRANCISCO/NEW YORK (Reuters) - Three years ago, the beginning of the end of the U.S. television business looked certain when one of the largest ad buying agencies vowed to move a big chunk of its purchases to YouTube from TV budgets.The TV business did not die; far from it. Instead, data compiled by ad tracking firm MediaRadar at Reuters' request shows some advertisers are spending more on..
Date Published: May 13, 2019
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