Comcast launches tools to improve ad targeting on TV
Share:
(Reuters) - Comcast Corp on Monday launched new advertising capabilities to help advertisers find and target certain television viewers, as the largest U.S. cable TV provider tries to lure ad dollars away from digital rivals. The TV industry has been trying to catch up to digital and internet advertising, where technology has long allowed companies to target ads to people based on interests, and more easily measure how effective the ads were in convincing consumers to visit stores or buy a..