Hasbro takes home Peppa Pig, PJ Masks in $4 billion eOne deal
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(Reuters) - Hasbro Inc will buy Entertainment One Ltd for about $4 billion (3.27 billion pounds) in cash, expanding into the lucrative infant and preschool market by gaining access to popular TV shows like Peppa Pig and PJ Masks.The deal for the independent studio will give the Nerf and Power Rangers toymaker more exposure in its content media push, where it has been buying smaller firms and tying up with major movie studios to boost sales of toys linked to movie franchises.Last year, it spent..