Grocers roll out plant-based burgers - at prices below Beyond Meat
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CHICAGO (Reuters) - Cashing in on rising demand for imitation meat, major retailers including Kroger and Walmart recently began to carry Beyond Meat's plant-based burgers and sausages.Now, several stores are creating similar products that will compete with Beyond Meat.Kroger Co , the biggest U.S. grocer, on Wednesday rolled out its own line of plant-based imitation meat burgers nationwide under its Simple Truth in-house brand. The retailer said its pea protein-based products would be sold at..