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Millennial buyers are not just looking for rare colorless diamonds; they seek birthstones from classic designer items. Birthstone engagement rings are becoming the new trend where some affordable stones like amethysts, topaz, garnets, aquamarines, alexandrite, and tourmaline are most sought after by buyers.
Etsy claimed in the last three months more than 34K searches were made for such birthstone engagement rings. The buyers searched typically for unique styles and far more affordable gemstones.
The change in desirability trends created a twist in the way classic rings were bought as some millennials are buying semi-precious stones to get affordable options but the natural ones are always considered the best as their resale value increases with time.
Some of the rare ones showcased in the collection of rich luxury buyers can get interested parties offering a higher rate for rare natural gems.
The year 2019 is unique in the way many traditional buying norms have been changed by the new buyers who want to express their emotions through personal customized styles instead of adopting the pre-established ways.
Some of the most celebrity engagement rings of the year are the JLo’s emerald-cut sparkler and Jennifer Lawrence's emerald-cut solitaire.
These colored stones with unique cuts look classic but still are modernist with rare geometric shapes and graphics in cutting-edge designs, which are expected to gain desirability in the future like some of the rare celebrity-owned vintages jewelries.
Sapphires can be found in other colors like yellow, black, rainbow colors, green, white, and pink but the blue ones are most durable. Rubies offer a rich red color and are considered particularly beautiful when paired with a wedding band or necklace.
Emerald is a priced one with the natural green hues that create connectivity to eternity. Its elegant designs and shapes like round, oval, and pear ones can enhance emotions.
Blue sapphires continue to dominate the market due to its rich deep color and luxurious sophisticated glance which gives it is a regal look. Historically, it was famous with the Royals, showcased by the celebrities and held by kings as wedding rings, engagement rings, embedded in jewelry and earring.
One of the most famous was the one held by Princess Diana, passed on to Kate Middleton. Such stones have always been valuable and they continue to gain with time, in terms of, valuation.
The millennial buyers are seeking unusual colored gemstones and pearls and some new stones are available at the price of almost 90 percent lower than diamonds.
Such stones offer the opportunity to buy engagement rings at a low price. Aquamarine has been associated with the sea due to the blue color and solitaire setting, and Morganite is a bluish pink piece that can be paired with diamonds.
Many such natural ones are exceptionally rare with limited mine resources. Some of these compositions are created in labs and are available in the market for a low price as lab-grown promoted for exceptional quality and conflict-free.
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